Millennials Drive Thane's Housing Boom: Puranik Group Leads the Charge

A survey by Urban Acres reveals that millennials account for 61% of Thane's homebuying in 2025. Puranik Group emerges as the most millennial-friendly developer, matching young buyers' demands for affordability and wellness. Thane's real estate market thrives with a 46% rise in capital values over three years.

A recent survey conducted by Urban Acres, a think tank analyzing India's urban housing trends, highlighted that millennials represent 61% of Thane's residential registrations in 2025. This shift underscores the pivotal role younger buyers are playing in shaping the real estate landscape of the city.

Puranik Group has been identified as the leading developer appealing to these millennials, as per feedback from over 1,200 homebuyers across Ghodbunder Road, Majiwada, and Kolshet. Key preferences among this demographic include affordability, wellness facilities, smart layouts, and community-centered architecture.

The survey also indicated that Thane's residential capital values have surged by 46% in the past three years. With a compound annual growth rate of 13-14%, Thane stands out as a resilient growth hub within the larger Mumbai Metropolitan Region, which remains India's largest housing market.

(With inputs from agencies.)