Right4Paws Secures Rs 14 Crore Funding to Revolutionize Pet Nutrition

Right4Paws, a pet nutrition brand owned by Pet Prakalp India Pvt Ltd, has secured Rs 14 crore in Series A funding. The infusion will help expand manufacturing, boost workforce, and introduce new products. The brand aims to elevate pet nutrition standards in India's burgeoning market.

Right4Paws, a premium pet nutrition brand from Coimbatore, has secured Rs 14 crore in Series A funding from high net worth individuals, the company announced on Wednesday.

The newly raised funds are earmarked to expand its manufacturing infrastructure and scale up production capacity. In addition, the company plans to attract specialized talent and introduce new product categories for different nutritional needs and life stages.

This strategic move aims to raise pet nutrition standards in India, where the market is currently valued at about Rs 5,000 crore and grows at a 20% annual rate, according to Right4Paws Founder and Director Dhanu Roy.

(With inputs from agencies.)