India's Retail Revolution: Convenience Takes the Spotlight

Convenience is now the key factor in Indian retail. Over 70% of consumers prefer quick commerce despite fewer discounts, reflecting a shift from price to time, according to Grant Thornton Bharat. This change impacts traditional kirana stores, with consumers layering purchase channels based on mission relevance.

Convenience is reshaping retail choices in India, with more than 70% of consumers committed to using quick commerce platforms even as discounts decrease, according to a Grant Thornton Bharat report.

The report elucidates a significant shift in consumer behavior, where speed and accessibility now trump price in everyday buying decisions. Quick commerce channels are mainly used for mission-oriented purchases, rather than replacing traditional retail formats completely.

This trend is affecting local kirana stores, with 51% of consumers reducing reliance on them. However, traditional retailers are adapting; 40% express interest in partnering with quick commerce platforms to meet changing consumer expectations.

(With inputs from agencies.)