Apple's Indian Ambitions: Tim Cook on Tech Giant's Strategy

Tim Cook, Apple's CEO, expressed enthusiasm for the Indian market, viewing it as a significant growth opportunity for the tech giant. At Apple's Q2 2026 earnings call, Cook noted India's impressive smartphone and PC market potential and highlighted Apple's expanding presence in the country despite modest current market share.

Apple CEO Tim Cook has articulated his optimism for the Indian market, deeming it a 'huge opportunity' at the company's Q2 2026 earnings call. He emphasized India's importance as both the second-largest smartphone and third-largest PC market globally.

Despite a 'modest share' in India, Cook highlighted Apple's success in the market, attributing it to the country's rising middle class. Cook expressed particular excitement about Apple's double-digit growth in India and the opening of its sixth store in the nation.

With Apple's quarter revenue climbing by 17% to USD 111.2 billion, and significant growth in iPad and Mac sales, especially in emerging markets like India, the company plans to deepen its connection with these consumer bases. Cook's transition to executive chairman and the appointment of John Ternus as the next CEO also underscore the tech giant's evolving strategy.