Hatsun claims to deliver fresh milk through newly launched 'Hatsun Cow Milk'

With an aim of delivering farm fresh cow milk to Indian households and strengthening its product portfolio, dairy maker Hatsun Agro Products Ltd Tuesday announced it has unveiled a new brand Hatsun Cow Milk. The new 'Hatsun Cow Milk' offers farm fresh cow milk to Indian households, the city-based company claimed in a statement here.

The Cow Milk has been launched with an aim to meet the evolving requirements of customers. Farm Fresh milk is pasteurised and packed at the company's manufacturing facilities and is certified before being sent to households. The company said the Hatsun Cow Milk was not homogenized eventually leading to the formation of a creamy layer on top of the container before boiling.

"Hatsun Cow Milk is launched to cater to the growing customer requirement for a safe and creamier cow milk option..currently the product is launched in select towns - Chennai, Vellore, Tiruchirappalli, Salem and Puducherry", company Assistant Vice-President (Marketing and Sales), Prasanna Venkatesh J said. The new variant would be rolled out in other states as well, he said.

Hatsun Cow Milk is currently available in 500 ml packs, priced at Rs 25 in the company and other retail outlets.

(With inputs from agencies.)