Infinix starts export of India-made mobile devices

Terming India as a "top priority market", Infinix said Tuesday it has started exporting India-made devices to nearby geographies. Infinix, which is part of China's Transition Holdings, is focussing on the sub-Rs 10,000 price category of smartphones in the country as it competes with the likes of Xiaomi and Samsung in the hyper-competitive Indian smartphone market.

Infinix Mobility (Global) Managing Director Benjamin Jiang said India is the "single largest market" for Transition in terms of a number of units. "Last year, things were a little difficult with changes in regulations. We are investing in India across the value chain, in manufacturing and building our own service network. India is a top priority market for us. We are in ready form and this year, you will see us in a bigger form," he told PTI.

Transition - which owns other brands like it and Tecno - has a manufacturing unit, including SMT line, in India. Jiang said the company has started exporting devices from India but declined to comment on the volumes.

"India unit has started exporting recently to markets close to India," he said. Infinix Tuesday launched its new smartphone - S4 - priced at Rs 8,999. It has a 6.21-inch display, 4,000mAh battery, 32MP front camera and a triple rear camera setup (13MP+2MP+8MP).

"With S4, we aim to have a breakthrough in the below Rs 10,000-smartphone segment, which has great demand but experiences limited to non-existent competition till now," he said. The company has also unveiled a fitness band - X Band 3 - priced at Rs 1,599.