Left Menu
Development News Edition

Niine takes period talk to cricket grounds

Niine has been breaking several barriers since its launch. This nimble, home-grown brand was the first to say "Let's talk periods", coming out openly and addressing the topic of menstruation to both men and women.

ANI | Gurugram (Haryana) | Updated: 06-08-2019 11:50 IST | Created: 06-08-2019 11:50 IST
Niine takes period talk to cricket grounds
Amar Tulsiyan, Founder, Shudh Plus Hygiene Products and Live from India vs West Indies T20 Series. Image Credit: ANI

Gurugram (Haryana) [India] August 06 (ANI/BusinessWire India): Niine has been breaking several barriers since its launch. This nimble, home-grown brand was the first to say "Let's talk periods", coming out openly and addressing the topic of menstruation to both men and women. It was the first to move away from mother-daughter campaigns and enroll a brother in a #Surakshabandhan TVC, and later enrolled Manav Goyal, an established television actor for its father-daughter TVC.

It isn't surprising it to see, a yet another first from Niine, in breaking borders and going international with its #LetsTalkPeriods message and campaign on West Indies cricket grounds. "Menstruation or period talk cannot be restricted to women alone, if we want to break stigma around this normal and healthy biological process. Unless we embrace it as something very normal and obvious, in every aspect and facet of our life- taboos and barriers, or shame and embarrassment are bound to remain. Making Niine visible during cricket was a conscious choice and step in this direction", said Amar Tulsiyan, founder of Shudh Plus Hygiene Products, producer of Niine Sanitary Napkins.

Niine's approach has always been that of social marketing. Its three year Niine movement addresses the country's need for awareness and adoption of safe menstrual hygiene practices. Niine has also driven several menstrual hygiene awareness campaigns on radio, with its slogan of "Humari Suraksha, Humara Adhikar". It was the first-ever brand to support a menstrual hygiene and awareness run, pan India in 526 cities- a never before event where men and women of all ages ran together.

The event was flagged off by actor Akshay Kumar and supported by Junior Chambers International and Federation of Obstetricians and Gynaecologists of India, in addition to NCC and several other NGOs. Niine has also been in the news recently for its work with Punjab Education Board, and for driving focus on installation of vending machines and incinerators in schools and colleges across several states.

"We at Niine believe in bringing positive social changes and will continue to make efforts to break the social stigma on menstruation hygiene and empower our girls and women. #LetsTalkPeriods", said Sharat Khemka, Co-Founder Shudh Plus Hygiene Products. This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)



Post-COVID-19 Nigeria needs a robust Health Management Information System to handle high disease burden

Nigeria is among a few countries that conceptualised a health management information system HMIS in the early 90s but implementation has been a challenge till date. Besides COVID-19, the country has a huge burden of communicable and non-com...

Morocco COVID-19 response: A fragile health system and the deteriorating situation

Learning from its European neighbors, Morocco imposed drastic measures from the initial stages of the COVID-19 outbreak to try to contain its spread. The strategy worked for a few months but the cases have surged after mid-June. In this sit...

COVID-19: Argentina’s health system inefficiencies exaggerate flaws of health information system

You can recover from a drop in the GDP, but you cant recover from death, was the straightforward mindset of Argentinas President Alberto Fernndez and defined the countrys response to COVID-19. The South American nation imposed a strict...

Rwanda’s COVID-19 response commendable but health information system needs improvement

Rwanda is consistently working to improve its health information system from many years. However, it is primarily dependent on the collection and reporting of health data on a monthly basis. Besides, evaluation studies on Rwandas HIS publis...


Latest News

Marlins continue playoff push with win over Nats

Miguel Rojas finished a triple short of a cycle and Garrett Cooper homered and drove in three runs to lead the host Marlins to a 7-3 victory over the Washington Nationals on Saturday night. The Marlins 27-24, who are chasing their first pos...

COVID-19: Raipur to go under lockdown from September 21

The Raipur district administration has announced to impose lockdown from 9 pm on September 21 till September 28 midnight in wake of daily new 900-1000 COVID-19 cases. Raipur District Collector S Bhartidasan in a notice dated September 19, 2...

HD Deve Gowda takes oath as Rajya Sabha member

Former Prime Minister and Janata Dal-Secular leader HD Deve Gowda took oath as Rajya Sabha member on Sunday. Rajya Sabha Chairman M Venkaiah Naidu facilitated his oath ceremony and welcomed him to the Upper House.On June 13, Gowda was elect...

EXPLAINER-U.S. says U.N. sanctions on Iran have now been reimposed. What does that mean?

U.S. President Donald Trumps administration said late Saturday all United Nations sanctions on Iran have been restored and a conventional arms embargo on the country will no longer expire in mid-October. But 13 of the 15 U.N. Security Counc...

Give Feedback