S Chand Group partners South korea based Sigong Media for pre-school content

New Delhi, Sep 12 (PTI) Book publishing house S Chand and Company said Wednesday it has entered into a strategic partnership with South Korea-based Sigong Media to make a foray into the pre-school child education system.

It would introduce Sigong Media's teaching materials and tools under NuriNori brand here.

The Delhi-based company would have a dedicated curriculum and sales team and would localize the contents within one year.

S Chand Group would introduce learning programmes for over three years and four years age group as the company is eyeing the fast-growing pre-school market valued at USD 2.18 billion in 2016.

According to the company, this preschool market is expected to grow to USD 3.4 billion by 2020.

"There are about 56 million children in the age group of 2-4 years in India," the company said in a presentation adding "about 15 percent of the urban child between 2 to 4 years age are going to preschool, whereas penetration in tier 2 & 3 is lower."

Education is the second highest expenditure in India after food and grocery.

The company is looking double income nuclear family as its primary customers for the segment.

S Chand and Company is one of the leading publishers in 4 to 18 years age group school textbooks.