Roaring Kitty's Return Sends GameStop Stock on Wild Ride

GameStop's stock plummeted 28% after Keith Gill, also known as 'Roaring Kitty,' failed to show for a scheduled livestream. Gill's past influence had sent GameStop shares soaring by up to 1,600% in 2021. His recent activities have once again rallied the stock, but missing the livestream spooked investors.

GameStop's stock was down 28% on Friday after stock influencer Keith Gill, known as "Roaring Kitty," did not immediately hold a Youtube livestream scheduled for 12 pm ET that he had announced the day before. Shares of, which also reported its quarterly results four days ahead of schedule and announced a share sale to raise up to $3 billion on Friday, shot up nearly 50% the day before after Gill, the key figure behind an eye-popping rally in the struggling company's stock in 2021, posted on YouTube about the upcoming livestream.

Trading in GameStop were briefly halted just after the livestream was due to start at 12 p.m. ET (1600 GMT). The company said it would sell up to 75 million shares, but did not respond to a request for more details on the timing of the capital raise and the reason for the early release of its earnings report.

"There's an old saying: feed the ducks while they're quacking and certainly the ducks are quacking very loudly for GME right now," said Steve Sosnick, chief market analyst at Interactive Brokers. "That's part of the reason why the company pushed its earnings date forward, because there were rules against selling stock ahead of a major corporate announcement like earnings."

A spokesperson for the U.S. Securities and Exchange Commission declined to comment on whether it was reviewing the share sale. In 2021, Gill's championing of GameStop helped its shares rally by as much as 1,600% before they tumbled. He won a cult-like following among some investors and notoriety with others.

Gill has helped attract a flood of retail cash to the beleaguered bricks-and-mortar retailer with his bullish case on Reddit posts and YouTube streams where he often appeared wearing a bright red pirate bandana. But after drawing congressional and regulatory scrutiny for his role in the extraordinary saga, Gill quickly disappeared, albeit much richer thanks to his GameStop investment, which at one point touched $48 million in value.

His apparent return has sent GameStop shares soaring in recent weeks. They rose nearly 150% since May 13, when an account on X linked to Gill began posting memes that some investors viewed as a sign of him being bullish on the company. Just last month, GameStop said it made more than $900 million by selling 45 million shares as it took advantage of the revival meme-stocks rally.

"Strike while the iron is hot. AMC was applauded for making use of their stock price surge to clean up its balance sheet, so it's not surprising that GameStop would take a page from their playbook," said Brian Jacobsen, chief economist at Annex Wealth Management. Theater chain AMC Entertainment, also a retail darling, completed a $250 million "at-the-market" share sale during the meme-stock craze last month.