The Body Shop Integrates Braille for Visually Impaired Shoppers in India

The Body Shop is celebrating its 18th anniversary in India by introducing Braille features at its Activist Workshop store in Palladium Mall, Mumbai. This initiative, inspired by Disability Rights Activist Virali Modi, aims to enhance the shopping experience for visually impaired customers and promote inclusivity.


PTI | Mumbai | Updated: 08-06-2024 10:33 IST | Created: 08-06-2024 10:33 IST
The Body Shop Integrates Braille for Visually Impaired Shoppers in India
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The Body Shop has taken a significant step toward inclusivity by introducing Braille features at its Activist Workshop store in Palladium Mall, Mumbai, marking the brand's 18th anniversary in India. This initiative, the first-of-its-kind for the brand, is aimed at enhancing the shopping experience for visually impaired customers across India.

Inspired by Disability Rights Activist Virali Modi's suggestions, the changes include category call-outs in Braille and demonstrate The Body Shop's commitment to accessibility. The Youth Collective Council (YCC), launched in August 2023, has played a pivotal role in incorporating voices from India's emerging changemakers into the brand's strategy.

Furthering its inclusivity goals, The Body Shop, guided by activist Ankita Mehra's input, is also prioritizing gender inclusivity in its hiring, training, and management practices. The introduction of these Braille features coincides with workshops aimed at fostering an equitable and safe workplace, reflecting the brand's broader vision for ethical beauty and social responsibility.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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