The Fashion Olympics: Designers Gear Up for Paris 2024

Paris, renowned as the City of Fashion, prepares for another high-stakes showcase as designers globally craft Olympic team uniforms. High-end names like Ralph Lauren and Giorgio Armani join emerging indie labels, blending tradition with modernity. Countries emphasize inclusivity, adaptability, and national symbols in their designs to leave a lasting impression.

Paris, the famed City of Light, is also the ultimate City of Fashion—an influential capital for centuries. It's no wonder global designers are busy prepping national team uniforms for their Olympic debut in the City of Fashion.

Olympic fashion, from festive opening ceremonies to competitions, finds its pinnacle in Paris. Designer Stella Jean will create unique looks for Haiti's athletes, aiming to make a vivid impression with her designs. On a larger scale, Ralph Lauren will deck out hundreds of U.S. athletes, and Giorgio Armani continues his longstanding tradition with Italy's uniforms.

Other designers are stepping in, focusing on sustainability and inclusivity. Lululemon, outfitting Canada's team, emphasized adaptability, creating garments tailored to athletes' specific needs. Ralph Lauren, known for his cool-tech uniforms, returns with an American classic: blue jeans. Indian designer Tarun Tahiliani blends tradition and modernity, and Emporio Armani brings its signature elegance for Italy's athletes. British brand Ben Sherman reinforces the unity of the UK, while South Korea's North Face represents national harmony through symbolic designs.

(With inputs from agencies.)