Vision of Unity: Shailja Kejriwal's Quest for Indo-Pak Artistic Collaboration

Shailja Kejriwal, chief creative officer at Zindagi, aspires for artistic collaboration between India and Pakistan. Known for popularizing Pakistani dramas in India, Kejriwal seeks to bring artists from both countries onto shared sets. Her vision is rooted in inclusivity and aims to foster industry growth through cross-border creativity.

Fresh from the success of the Pakistani show "Barzakh", Shailja Kejriwal, chief creative officer of Zindagi, has expressed her profound aspiration for artistic collaboration between India and Pakistan. Her belief is that such collaborative efforts will drive the industry to be more open and inclusive.

Kejriwal, associated with Zee's special projects, emphasizes the importance of cross-border creativity, a realization she had early in her career. She hopes to see writers and artists from both countries working together on the same set, a quest that has faced numerous challenges but remains driven by optimism.

Her notable achievements include popularizing Pakistani actors in India through shows like "Zindagi Gulzar Hai". Despite setbacks such as the banning of Pakistani artists post-Uri attacks, Kejriwal's vision remains steadfast. She cites Priyanka Chopra's global success as evidence of the benefits of inclusivity and aims to replicate this synergy in the Indo-Pak context.

(With inputs from agencies.)