Bisleri International Partners with PGTI as Official Hydration Partner

Bisleri International, a leading Indian packaged drinking water brand, has partnered with the Professional Golf Tour of India (PGTI) to become the official hydration partner for 15 tournaments. This collaboration enhances Bisleri's sports marketing strategy, further integrating its brand with various sports to engage a wide consumer base.

Bisleri International, India’s top packaged drinking water brand, has announced a strategic partnership with the Professional Golf Tour of India (PGTI) to serve as the official hydration partner for 15 upcoming tournaments. This collaboration marks a significant stride in Bisleri’s sports marketing agenda, which aims to foster a deep emotional connection with its consumers, especially Gen Z.

Tushar Malhotra, Director of Sales & Marketing at Bisleri International, expressed his enthusiasm for the partnership, noting that it underscores Bisleri’s commitment to promoting hydration in the context of physical and mental endurance sports like golf. He remarked, “Bisleri has been championing the cause of hydration through a robust sports marketing program and has built a strong emotional connect with consumers.”

Uttam Singh Mundy, CEO of PGTI, also lauded the collaboration, emphasizing the promising and competitive half-season ahead. He extended gratitude to the brands supporting PGTI, which he believes will substantially contribute to the growth of golf in India. Bisleri’s extensive involvement in sports marketing spans various genres, reinforcing its position as a preferred choice for fitness enthusiasts.