Varun Dhawan Takes Stride as Walkaroo's New Face

Leading footwear brand Walkaroo has signed Bollywood actor Varun Dhawan as its brand ambassador. The campaign aims to highlight Walkaroo's broad product range and appeal to younger, fashion-conscious consumers. With this partnership, Walkaroo hopes to promote an active lifestyle and broaden its market reach.

Leading footwear brand Walkaroo has welcomed Bollywood actor Varun Dhawan as its latest brand ambassador, launching a new marketing campaign to highlight its extensive product portfolio, as announced on Friday.

The appointment of Dhawan is aimed at bolstering Walkaroo's appeal among the younger generation and fashion-forward consumers across the nation, the company stated. V Noushad, Managing Director of Walkaroo International Pvt Ltd, emphasized that Dhawan's youthful energy and stylish persona are a perfect match for the brand's image.

''We're thrilled to have Varun Dhawan join our mission to promote a healthier and more active lifestyle through walking. His wide-reaching influence among young people will help us broaden our audience and accomplish new milestones,'' Noushad added.

Dhawan himself expressed enthusiasm, noting, ''This brand resonates with people of all ages and is a household name. With its 'Walk, Walk, Walk; Walk with Walkaroo' campaign, the brand invites everyone to embrace walking as a simple, healthy activity.'' In the fiscal year 2023-24, Walkaroo recorded a turnover of Rs 2,140 crore, supported by a network of 700 dealers and over one lakh retail outlets nationwide.

(With inputs from agencies.)