PVR-INOX and Khushi Advertising Forge Groundbreaking Partnership in South Indian Cinema Scene

PVR-INOX, India's largest cinema exhibitor, partners with Khushi Advertising Ideas Pvt Ltd to enhance cinema ad-sales in South India. The five-year deal aims to boost market share and revenue in a rapidly growing sector. This alliance promises to revolutionize cinema advertising by leveraging South India's booming film industry.

PVR-INOX, the leading film exhibitor in India, has announced a strategic five-year partnership with Khushi Advertising Ideas Pvt Ltd, aiming to capitalize on the burgeoning demand for cinema advertising in South India.

With an impressive network of over 9,000 screens, Khushi Advertising is set to become the exclusive ad-sales affiliate for PVR-INOX in the region. This alliance reflects confidence in cinema advertising's growth potential, with market Ad-Ex projected to rise by 12% this year.

The collaboration seeks to boost cinema advertising revenue, tapping into South India's dynamic audience and thriving cinema industry, fueled by blockbuster hits like KGF 2 and RRR. The partnership aims to create impactful advertising experiences and set new standards in the industry.

(With inputs from agencies.)