From Overshadowed to Blockbuster: The Remarkable Resurgence of 'Sanam Teri Kasam'

'Sanam Teri Kasam' re-released in theaters and has gained a massive following, earning Rs 30.67 crore nett. Salman Khan predicted its success, even though the original release lacked promotion. Nine years later, directors Vinay Sapru and Radhika Rao feel redeemed as the film finds new appreciation.

Salman Khan's prediction for 'Sanam Teri Kasam' as a 'superhit' has come true, say directors Vinay Sapru and Radhika Rao. Nine years after its original release, the film is enjoying renewed success, reaffirming the duo's faith in their work.

'Sanam Teri Kasam,' which re-released recently, is drawing audiences back to theaters with its compelling storytelling and soulful music. Initially underpromoted, the film has now revived its presence and achieved a marked financial improvement with Rs 30.67 crore nett in earnings.

The film's journey encapsulates a tale of redemption for the creators, who credit the digital era for elevating the movie to 'cult' status. Sapru and Rao emphasize the joy of seeing their confidence in the film justified as it receives belated recognition.

(With inputs from agencies.)