Tata Tea JaagoRe Launches AI Campaign to Combat Climate Change

Tata Tea JaagoRe, a social awakening initiative by Tata Consumer Products Limited, launches an AI-powered campaign 'Har Green Action se Farak Padega'. The campaign encourages individuals to undertake small daily actions that collectively combat climate change. It integrates image recognition technology to track and validate these efforts, promoting positive environmental impacts.

Tata Tea JaagoRe has introduced an innovative campaign titled 'Har Green Action se Farak Padega', leveraging artificial intelligence to inspire meaningful action against climate change. Unveiled by Tata Consumer Products Limited, the initiative nudges individuals to incorporate small, eco-friendly habits into their daily routines.

Driven by an AI-powered WhatsApp tool, the campaign features the advanced capabilities of Google's Gemini, enabling users to assess the environmental impact of actions like using lids on cooking pots, opting for public transport, and conserving water. Actor Dia Mirza supports the campaign, urging collective productivity through a digital film.

Each time consumers document ten 'green actions', Tata Tea plants a tree, further reinforcing the movement's goal. The larger message, amplified by a film from Mullen Lintas, emphasizes the significance of cumulative small efforts. 'JaagoRe' serves as a rallying cry for social awareness, aiming to cultivate societal responsibility towards climate change.

(With inputs from agencies.)