Mann ki Baat: A Revenue-Generating Multimedia Phenomenon

The 'Mann ki Baat' program, initiated by Prime Minister Narendra Modi, has generated a revenue of Rs 34.13 crore since 2014. This popular broadcast reaches audiences via various traditional and digital channels, including radio, television, and social media, thus enhancing public engagement across India and globally.

Prime Minister Narendra Modi's 'Mann ki Baat' program has proven to be a financial success, generating Rs 34.13 crore in revenue since it first aired, according to governmental disclosures presented to the Rajya Sabha.

The initiative capitalizes on both traditional and digital media to engage a wide audience. Minister of State for Information and Broadcasting, L Murugan, noted that the program utilizes Akashvani's existing in-house resources without incurring additional expenses.

Broadcasted first on October 3, 2014, the program finds its audience through All India Radio's live broadcasts and Doordarshan's regional and national telecasts. Besides, viewers can access it on DD Free Dish and multiple digital platforms such as YouTube, Facebook, and Prasar Bharati's OTT services. The program encourages a collective viewing experience and spurs public discussion, making it accessible both in urban centers and remote areas.

(With inputs from agencies.)