India's First 24-Hour Dermathon by Deconstruct to Make Skincare History

Deconstruct Skincare is set to host India's first 24-hour Dermathon, a live YouTube event offering real-time interaction with dermatologists. This initiative aims to make expert skincare advice accessible nationwide and is an attempt to set a GUINNESS WORLD RECORDS® for the Longest Skincare Livestream.

India is about to witness a groundbreaking event in the skincare industry as Deconstruct Skincare hosts the country's first 24-hour Dermathon. This innovative initiative, held on YouTube Live, offers participants the chance to engage directly with dermatologists and get their skincare queries addressed.

The event is more than just a platform for skincare advice—it is an audacious attempt to set a GUINNESS WORLD RECORDS® for the Longest Skincare Livestream. Running uninterrupted for 24 hours, the Dermathon will see 24 dermatologists tackle key skincare concerns and respond to real-time questions, making expert guidance more accessible than ever.

Founder Malini Adapureddy emphasized the event's aim to democratize skincare knowledge, especially for those without easy access to dermatologists. The campaign, bolstered by a creative hero film and strategic media efforts, underscores Deconstruct's mission to deliver science-backed, gentle skincare solutions for all.