Remembering Piyush Pandey: A Titan of Indian Advertising

Piyush Pandey, a legendary figure in the advertising industry known for iconic campaigns, passed away at the age of 70. Respected for his work on brands like Cadbury and his role in shaping PM Narendra Modi's 2014 campaign, Pandey was cherished for his creativity and contribution to Indian advertising.

Piyush Pandey, revered as a stalwart within the advertising sector, has passed away, leaving a profound impact on the industry he so dynamically reshaped. At 70, Pandey's legacy includes iconic campaigns and significant contributions, notably advising on communication strategies for Prime Minister Narendra Modi's 2014 election campaign.

His sister, renowned actress Ila Arun, confirmed that he passed away at a Mumbai hospital early Friday morning due to respiratory complications. Tributes poured in from various sectors highlighting his monumental contributions, including acknowledgments from prominent industrialists and political figures.

The creative genius behind memorable advertising for brands like Cadbury and Asian Paints, Pandey's achievements earned him the Padma Shri in 2016. Known for infusing Indian context and humor into his work, his influence extended beyond advertising, inspiring peers and future generations alike.

(With inputs from agencies.)