Redefining Stardom: The New Spotlight

Actors Vishal Jethwa, Adarsh Gourav, and Zahan Kapoor discuss the evolving definition of stardom in the social media era at the IFP festival. They highlight the pressures of self-promotion today compared to the past and the disconnect between current actors and their audiences.

In a thought-provoking discussion at the 15th IFP festival, actors Vishal Jethwa, Adarsh Gourav, and Zahan Kapoor explored the changing nature of stardom in the age of social media. They noted the challenges they face in carving out their space amid the pressures of personal branding.

Jethwa, celebrated for his role in "Homebound", emphasized the shift from stardom earned through public appreciation to one dictated by online popularity. He noted that legendary actors achieved fame through dedication, while today's stars navigate a digital landscape often emphasizing follower counts over talent.

Zahan Kapoor, representing a legacy of film excellence, highlighted the increased self-marketing demands placed on actors, contrasting this with past eras where star power stemmed from artistic prowess. Meanwhile, Adarsh Gourav pointed out the disconnect between current actors and their audience, emphasizing the importance of genuine empathy and connection.

(With inputs from agencies.)