Rage Bait Named Word of the Year by Oxford University Press

Rage bait, defined as online content designed to provoke anger, has been named the word of the year by Oxford University Press. Its usage has surged, highlighting a shift in digital engagement dynamics and sparking discussions on the impact of online content. Over 30,000 participated in the selection process.

Oxford University Press has announced 'rage bait' as its 2025 Word of the Year, reflecting a significant cultural and linguistic trend. The term describes content designed to provoke anger for increased online engagement. This year, its usage has tripled, underscoring a shift in how digital audiences interact with content.

Casper Grathwohl, President of Oxford Languages, noted that the rise of rage bait highlights a trend towards emotionally charged online interactions. Unlike previous tactics aimed at curiosity, this approach taps into deeper emotional responses, revealing ongoing changes in how humans engage digitally in a technology-driven world.

More than 30,000 people participated in an online vote to select the word, amidst a year filled with discussions on social unrest, digital ethics, and the regulation of online content. This marks a pivotal moment in understanding digital interactions and the shaping of public consciousness through language.

(With inputs from agencies.)