Empowering Through Heritage: India's GI-Tagged Products

Assam Governor Lakshman Prasad Acharya underscored the importance of GI-tagged products in preserving traditional art and fostering sustainable practices. Speaking at the 'GI Mahotsav,' he highlighted their role in empowering communities and connecting them to global markets. GI products are crucial for enhancing artisans' income and preserving cultural heritage.

At the 'GI Mahotsav,' Assam Governor Lakshman Prasad Acharya emphasized the critical role of GI-tagged products in preserving traditional art forms and encouraging sustainable practices. He advocated for better global market access for these products.

Acharya highlighted that GI products not only boost the income and dignity of artisans and farmers but also play a pivotal role in protecting folk art and environmentally sustainable practices. These efforts are key to empowering communities and aiding the 'Aatmanirbhar Bharat' initiative.

With a focus on the involvement of women and youth, Acharya stressed that innovation and technology are instrumental in linking GI products to branding and e-commerce. Coordinated efforts across government and industry sectors are necessary to fully exploit GI products' potential.

(With inputs from agencies.)