Bisleri and Punjab Kings Rehydrate Cricket with 'Breakthrough' Campaign

Bisleri International collaborates with Punjab Kings to create a digital-first campaign featuring cricketers Shreyas Iyer, Shashank Singh, and Ben Dwarshuis. The campaign humorously highlights hydration as the key to success in a cinematic film that combines the #BottleFlip challenge with storytelling, aiming to engage cricket fans creatively.

Bisleri International has teamed up with cricket franchise Punjab Kings for a digital-first campaign spotlighting the importance of hydration in sports. This innovative initiative features a cinematic film starring popular cricketers like Shreyas Iyer. The narrative humorously unfolds around a #BottleFlip challenge, emphasizing balanced hydration as the secret to peak performance.

Tushar Malhotra, Director of Sales & Marketing at Bisleri, expressed enthusiasm about the partnership, emphasizing the strategic shift from traditional advertising to more interactive storytelling aimed at the cricket-loving digital audience. Punjab Kings' CEO Satish Menon echoed these sentiments, underlining the campaign's creative engagement with fans.

Launched by Bisleri's in-house creative team, this campaign marks the company's largest-ever cricket season association. By integrating on-ground, digital, and franchise-led content, Bisleri is setting the stage to further its leadership in the sports hydration market while connecting with millions across the country.