Reliance Retail Acquires Priyanka Chopra's Anomaly Haircare

Reliance Retail has acquired Anomaly, the haircare brand created by Priyanka Chopra Jonas, aiming to expand its beauty portfolio through its omnichannel network. The acquisition includes Anomaly's trademarks and digital assets, aligning with Reliance's strategy to enhance its presence in the global beauty and personal care sector.

Reliance Retail announced on Thursday its acquisition of Anomaly, a globally recognized haircare brand founded by Bollywood star Priyanka Chopra Jonas. While the financial terms remain undisclosed, the acquisition includes Anomaly’s trademarks and digital assets.

Reliance plans to leverage its omnichannel retail network and beauty platform Tira to scale Anomaly’s reach. This strategic move is part of Reliance Retail's broader effort to expand its fast-growing beauty portfolio and high-growth consumer brands, both in India and internationally.

Priyanka Chopra will maintain her role as Creative Director, ensuring the brand’s innovation and growth remain aligned with its foundational vision. This acquisition promises to further cement Reliance Retail’s footprint in beauty and personal care.