'Pledge for Life' initiative in Assam to step up fight against use of tobacco


Devdiscourse News Desk | Guwahati | Updated: 30-11-2018 18:55 IST | Created: 30-11-2018 18:33 IST
'Pledge for Life' initiative in Assam to step up fight against use of tobacco
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Around 45 lakh children studying in government schools across Assam will be administered an oath on Saturday not to use betel nut or tobacco. They would take the oath under the 'Pledge for Life' initiative of the department of education again on December 14, a statement by the organisers said on Friday. 

The oath, as per the instructions from the Department of Education reads: "I pledge not to use betel nut or tobacco in any form, including smoking cigarettes, bidis, etc, or chewing tobacco as gutka, etc., for the rest of my life and also encourage my family and friends not to do so." 

"Assam has more than 45 lakh students in 50,131 Government schools. We want children to have a healthy life and are protected from the tobacco epidemic," it said. This initiative has been taken by the education department with support from a number of organisations. Stating that the Sambandh Health Foundation (SHF), one of the organisers, has developed an Android-based app 'Pledge for Life', the release said the schools will download a video on how tobacco affects one's life and family. 

After sensitising the students on tobacco consumption with the video, the students will take the oath and schools are to upload photographs of the event and the number of students who took the oath on the app. Sanjay Seth, Trustee & Head Tobacco Control of SHF, said the Pledge for Life campaign will create an atmosphere among students that tobacco is the most 'uncool thing' to consume. We applaud the education department of Assam in taking such a big step to protect children's health." 

He said tobacco kills more than 13.5 lakh people each year in India and nearly half of all above 15 years in Assam use tobacco, compared to 28.6 per cent across the country. Dr B Borooah Cancer Institute & Voice of Tobacco Victims (VoTV) patron Dr Ashok Das said, "The number of cancer cases is on the rise and the sad part is that now young people are being diagnosed with cancers. If we eliminate tobacco, we can prevent 50% of all cancers. 90% of oral cancers, lung cancers are caused by tobacco." 

Assam has more than one crore tobacco users of which 13.3 lakh are cigarette users, 18.8 lacs are bidi users and 91 lakh take smokeless tobacco, as per the Global Adult Tobacco Survey (GATS) 2017, the release said.

(With inputs from agencies.)

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