KRBL Ltd Expands into the Wellness Segment with Low Glycemic Rice

KRBL Ltd has introduced a low glycemic index rice under its Uplife brand, aimed at consumers focused on blood sugar management and sustained energy. The India Gate Uplife Lite Everyday Rice marks the company's expansion into the wellness space, diversifying beyond traditional basmati rice offerings.

KRBL Ltd, India's largest integrated rice company, has launched a new rice variant under its Uplife brand, targeting health-conscious consumers.

The India Gate Uplife Lite Everyday Rice is designed for those looking to manage blood sugar while maintaining energy. This move is part of KRBL's larger strategy to diversify into wellness products.

Available in retail outlets and online, the product underscores KRBL's ambition to evolve beyond its traditional basmati rice business, building on the success of its India Gate brand.

(With inputs from agencies.)