Left Menu
Development News Edition

High levels of sugar in baby foods incorrectly marketed for infants: UN studies

The studies from WHO Europe show that a high proportion of baby foods are incorrectly marketed as suitable for infants under the age of six months, when in fact much of it contains inappropriately high levels of sugar.

UN | Updated: 16-07-2019 06:21 IST | Created: 16-07-2019 06:21 IST
High levels of sugar in baby foods incorrectly marketed for infants: UN studies
Based on 516 stores and 7,955 products retailed for babies and young children, the data revealed that from 28 to 60 percent of the products in all four cities were marketed as suitable for infants under the age of six months. Image Credit: Pixabay

Proper nutrition for newborn babies into early childhood is key to development and good health in later life, according to the Regional Director of the United Nations World Health Organization (WHO) in Europe, as she launched two new studies on Monday.

The studies from WHO Europe show that a high proportion of baby foods are incorrectly marketed as suitable for infants under the age of six months, when in fact much of it contains inappropriately high levels of sugar.

WHO's long-standing recommendation spells out that children should be breastfed, exclusively, for the first six months. Moreover, its 2016 global Guidance on Ending the Inappropriate Promotion of Foods for Infants and Young Children explicitly states that commercial complementary foods should not be advertised for infants under six months of age.

"Good nutrition in infancy and early childhood remains key to ensuring optimal child growth and development, and to better health outcomes later in life – including the prevention of overweight, obesity and diet-related noncommunicable diseases – thereby making United Nations Sustainable Development Goal 3 to ensure healthy lives and promote well-being for all at all ages much more achievable," said Zsuzsanna Jakab.

Nutritional quality break-down

To determine which foods are inappropriate for children between the ages of six and 36 months, WHO developed a draft Nutrient Profile Model (NPM), which it submitted to the Member States and others to assess.

WHO/Europe also developed a methodology for collecting nutritional content data on commercial baby foods from labels, packaging, promotions and claims that was used between November 2017 and January 2018 in Vienna, Austria; Sofia, Bulgaria; Budapest, Hungary; and Haifa, Israel.

Based on 516 stores and 7,955 products retailed for babies and young children, the data revealed that from 28 to 60 percent of the products in all four cities were marketed as suitable for infants under the age of six months.

Although this is permitted under European Union law, it goes against both the WHO International Code of Marketing of Breastmilk Substitutes and the WHO Guidance.

"Foods for infants and young children are expected to comply with various established nutrition and compositional recommendations", said João Breda, Head of the WHO European Office for the Prevention and Control of Noncommunicable Diseases. "Nonetheless, there are concerns that many products may still be too high in sugars".

Moreover, in three of the cities, over 30 percent of the calories in half or more of the products came from sugars. Around one-third listed sugar, concentrated fruit juice or other sweetening agents as an ingredient, which could affect children's taste preferences for sweeter foods.

Although foods such as fruits and vegetables that naturally contain sugars are appropriate for infants and young children, the very high level of free sugars in puréed commercial products is cause for concern.

The draft NPM was developed by following recommended WHO steps and informed by several data sources, including a literature review. It refers to existing European Commission directives and Codex Alimentarius standards and reflects the approach used for the WHO/Europe NPM for children over 36 months.

The draft NPM was validated against label information from 1,328 products on the market in three countries from 2016 to 2017 and pilot-tested in seven additional countries in 2018 with further 1,314 products.


TRENDING

OPINION / BLOG / INTERVIEW

3D printing and the future of manufacturing post COVID-19

The on-demand, customizable, and localized manufacturing of product components facilitated by 3D printing has the potential to redefine manufacturing but there are certain technical, mechanical, and legal limitations that, unless ...

How UK’s 'best prepared' healthcare system failed to gauge COVID-19

The UK is proud of their public health system and its unlike any other country as around 90 percent of British public supports the founding principles of National Health Service. But without accurate data being available to stakeholders in ...

Poor on IHR capacity progress in 2019, WHO says Cambodia tops COVID-19 response

Despite being in proximity to Hubei, the original epicenter of COVID-19 pandemic, Cambodia has reported just 226 confirmed cases and zero deaths. After seeing the data, WHO appreciated Cambodias healthcare information system but experts dou...

Loopholes in Healthcare Information System may have failed Singapore COVID-19 model

In the initial days of the COVID-19 outbreak, Singapore was in the limelight for its effective healthcare system and pandemic response plan. However, Singapore has now joined the list of the worst-hit nations and the situation is even worse...

Videos

Latest News

SC asks Maharashtra govt to apprise it about status of inquiry on role of cops in Palghar mob lynching case.

SC asks Maharashtra govt to apprise it about status of inquiry on role of cops in Palghar mob lynching case....

INTERVIEW-Doping-NZ researchers hail 'breakthrough' with non-targeted test

Researchers at New Zealands Otago University are hailing a breakthrough in the fight against drug cheats with a non-targeted test for designer steroids which they hope can be deployed in time for the 2022 Winter Olympics.Professor Alison He...

Rugby-Perform, win, numbers will take care of themselves - Hurricanes coach

Wellington Hurricanes coach Jason Holland is well aware of the numbers that have been discussed ahead of their Super Rugby Aotearoa clash with the Waikato Chiefs on Saturday.If his side inflicts a ninth successive loss on the Chiefs and sec...

Verified Professional Identity Platform SpringRole Integrates RazorPay to Accept Fiat Payments to Process Blockchain Transactions

The integration allows SpringRole to pave the way for Fiat onramps to users looking to self-verify themselves using the power of blockchain Bangalore, Karnataka, India Business Wire India SpringRole.com, a verified professional identity ...

Give Feedback