India bans e-cigarettes in setback for Juul and Philip Morris

India banned the production, import and sale of electronic cigarettes on Wednesday, a public health decision that will dash the expansion plans of companies such as Juul Labs and Philip Morris International in the country. The ban will be imposed through an executive order and will include jail terms of up to three years for offenders.

India's health ministry, which proposed the ban, had said it was needed to ensure e-cigarettes don't become an "epidemic" among children and young adults. "Considering the seriousness of the impact of e-cigarettes on the youth, the cabinet has approved an ordinance to ban e-cigarettes," Finance Minister Nirmala Sitharaman told a news conference.

India has 106 million adult smokers, second only to China in the world, making it a lucrative market for firms making e-cigarettes such as Juul and Philip Morris. While announcing the ban, Sitharaman showed various types of products to the media, including a pack of Juul e-cigarettes, .

Juul had plans to launch its e-cigarette in India and has hired several senior executives in recent months. Philip Morris also has plans to launch its heat-not-burn smoking device in India, Reuters has reported. A spokeswoman for Juul in India declined to comment. Philip Morris did not immediately respond to a request for comment.

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