Left Menu
Development News Edition

UPDATE 3-MBDA boss faces battle of wits as Airbus strategy chief

Reuters | Updated: 16-05-2019 02:01 IST | Created: 16-05-2019 02:01 IST
UPDATE 3-MBDA boss faces battle of wits as Airbus strategy chief
The chief executive of European missile maker MBDA is returning to Airbus as head of strategy as the planemaker seeks to modernise its factories and explore future options in defence. Antoine Bouvier, 59, replaces Patrick de Castelbajac who becomes head of Airbus Asia-Pacific, Airbus said in a statement. Castelbajac's responsibility for Airbus international operations had already been transferred to sales chief Christian Scherer.

At Airbus, Bouvier will be embarking on a battle of wits with a new opposite number at arch-rival Boeing Co. Chris Raymond, until recently head of Autonomous Systems, has been named Boeing's group-wide vice-president for enterprise strategy under finance director Greg Smith, Boeing said in his biography on its website, confirming a Reuters report.

Bouvier's appointment is the latest evidence of a management shake-up at Airbus, accelerated by the promotion last month of planemaking chief Guillaume Faury to CEO. A former civil servant who narrowly missed out on running France's DGA defence procurement agency two years ago, Bouvier brings experience in forging defence partnerships to Airbus, which is embroiled in a row with Germany over arms controls.

He will be replaced at MBDA by former OneWeb chief Eric Beranger. From July 1, Castelbajac will also assume responsibility for Asia sales, recently a key battleground with Boeing.

China Airlines last week announced a leasing deal expected to pave the way for the Taiwan carrier to switch its medium-haul fleet to the Airbus A320neo rather than the Boeing 737 MAX. The deal to replace older 737s took years to complete and was drafted before the 737 MAX was engulfed by a crisis involving two crashes and a worldwide grounding.

Although day-to-day competition remains intense, Airbus seems wary of over-exploiting the 737 MAX problems, fearing they could destabilise the market and supply chains, some industry sources say. A U.S. industry official denied this. NEXT GENERATION

The future of the Airbus A320neo and Boeing 737 MAX - the industry's most successful models - is seen as strategically entwined and insiders say Airbus is also worried about the impact of the grounding on global certification.. Decisions on what replaces the current generation of single-aisle jets from about 2030 and how they are built could define the aircraft industry well into the second half of the century.

Early planning of those models will be a major topic for strategists at both Airbus and Boeing in coming years. Insiders say Faury wants Airbus to focus on industrial strategy and closing a perceived gap with Boeing in production technology, as well as the threat of increased environmental regulation, when designing new products.

Airbus must also assess how to respond to rising defence spending after its failure to merge with Britain's BAE Systems in 2012 left it heavily skewed towards commercial markets that are now approaching the end of an extended upcycle. It is involved on the German side of a nascent Franco-German fighter project along with French partner Dassault Aviation but faces competition for valuable systems work and a growing spat with the German government over export controls.

At MBDA, Bouvier was credited with driving an Anglo-French agreement on the use of shared missile technology. Bouvier followed the classic path of a French mandarin from prestigious Polytechnique engineering school to ENA civil service academy. He had been linked to top posts at suppliers such as Safran and Thales, although was not hired.

"His appointment will be very credible with the French government," a person familiar with the appointment said. France and Germany own 11 percent each of Airbus. (Reporting by Tim Hepher in Paris Editing by Kirsten Donovan and Matthew Lewis)



Rethinking Rural Livelihoods in the Times of COVID-19

The reverse migration caused by COVID 19 pandemic has put an additional burden of about one crore people on Indian villages particularly in the states of Uttar Pradesh, Bihar, Bengal and Odisha. Besides increasing the risk of spreading the ...

‘Discounted Deaths’ and COVID 19: Anthropology of Death and Emotions

Death is a social event rather than the mere cessation of biological functions. As seen by anthropologists, death is not just physical but intensely social, cultural, and political....

Indigenous knowledge of communities a must for maximizing impact of community work

Generally, it has been observed that the majority of the academicians in higher education institutions neglect the wisdom of community people and throw their weight around thinking that they know everything and the community knows nothing. ...

In rebuking FBR, Pakistan’s courts take a stand for public health

The system, if implemented effectively, will allow Pakistans revenue service to combat the illicit trade in tobacco products and potentially add hundreds of millions of dollars to the states budget each year. ...


Latest News

Gen.G, MIBR, EG win BLAST Spring Showdown - Americas openers

Gen.G Esports, MIBR and Evil Geniuses earned victories Monday as the BLAST Premier Spring Showdowns Americas event began. The BLAST Premier Spring Showdown, a 10-team 325,000 Counter-Strike Global Offensive event, originally was scheduled f...

Central and South America now ‘intense zones’ for COVID-19 transmission

Greater solidarity must be shown to Central and South American countries which have become the intense zones for COVID-19 transmission, a top official with the World Health Organization WHO said on Monday.Dr Michael Ryan, WHO Executive Dire...

S.Korea mandates QR codes to log customers after nightclub coronavirus outbreak

South Korea is testing a new quick response QR code system this week to log visitors at high-risk entertainment facilities, restaurants and churches in a bid to track coronavirus cases and prevent further spread of the disease.The decision ...

Sport-Mayweather offers to cover funeral costs for George Floyd

Boxing great Floyd Mayweather has offered to cover the funeral expenses for George Floyd, the 46-year-old African-American man whose death while in police custody in Minneapolis prompted protests across the United States. The former five-di...

Give Feedback