Liquid Telecom appoints MA Bassit as CEO for Middle East & West Africa

Liquid Telecom has declared that it has appointed Mohamed Abdel Bassit as its new Regional Chief Executive Officer for the Middle East and West Africa (MEWA).

Liquid Telecom is a leading independent data, voice and IP provider in eastern, central and southern Africa. Mohamed Abdel Bassit will oversee the group's expansion further into MEWA following the recent news that it is pumping out a gigantic amount of USD 400 million into the Egyptian market. The company has also completed the first fibre network to stretch all the way from Cape Town to Cairo.

On the other hand, the newly appointed Mohamed Abdel Bassit will also explore new market opportunities in West Africa as Liquid Telecom has started expanding its service offering into the region. He has over 20 years of experience in the ICT industry spanning sales, business operation and product development, outsourcing and establishing partnerships.

He joins Liquid Telecom from Orange Group, where he served as Regional Director for voice, data and mobile services in the Middle East for the past year. He previously served as VP of operations for Gulf Bridge International, and prior to that spent 10 years as Managing Director for the Middle East and North Africa at Belgacom International Carrier Services (BICS), where he helped establish the company as a leading regional voice and mobility services carrier. Bassit holds a master's degree in marketing.

"The MEWA region is home to some of the fastest growing economies in Africa and we are delighted to bring on-board Mohamed Abdel Bassit to help accelerate our expansion into these markets. He is a highly experienced telecoms executive with extensive local knowledge that will help guide us to success in these regions," said Ahmad Mokhles, Group Chief Operating Officer, Liquid Telecom