Russian e-retailer Ozon says Ukrainian drone alert forces it to evacuate Tatarstan warehouse

Russia's Ozon e-commerce company evacuated its warehouse in Zelenodolsk after a Ukrainian drone alert, with no casualties or damage reported and operations resuming shortly afterwards.

Russia's ​second-largest e-commerce company, Ozon, said on Friday that it had been forced ​to evacuate its warehouse in the town of ‌Zelenodolsk in ​the Tatarstan region due to a Ukrainian drone alert.

The evacuation took just a few minutes to complete and there were no casualties. The logistics centre was undamaged and has since resumed operations, the company said. A ‌video verified by Reuters showed a plume of white smoke rising next to a blue-coloured Ozon warehouse. Another unverified video posted on social media showed warehouse workers hurrying out of an Ozon warehouse and watching as a drone crashed into the ground some distance away with a loud explosion.

Ukraine has attacked at least ‌a dozen warehouses belonging to Ozon's main rival, Wildberries, since July 18 in a bid to disrupt the operations of the company, a linchpin ‌in Russia's consumer economy. Ozon warned on Thursday of potential risks to its own infrastructure, and some analysts suggested it was just a matter of time before Ukraine began targeting Ozon warehouses too.

Ozon and Wildberries warehouses are located next to each other in many locations - including Zelenodolsk - and it was not clear on Friday which of the warehouses Ukraine was targeting. Ukrainian drone forces ⁠commander Robert ​Brovdi posted a cryptic message on Telegram ⁠on Friday however, which looked like a reference to Ozon in which he said that "the ozone concentration exceeds the critical norm."

EU SANCTIONS Ukraine's targeting of Wildberries facilities appears to be part of ⁠Kyiv's attempts to ensure ordinary Russians feel the impact of the war which has raged on Ukrainian territory for more than four years.

Ukrainian President Volodymyr Zelenskiy has also ​described the Wildberries targets as logistics hubs involved in supplying Russian forces with drone components and other equipment. The Kremlin has denied that Wildberries ⁠handles military supplies. An executive at a leading Ukrainian arms producer said this week that Wildberries was being targeted because of its prominent status as a major borrower from Russian banks, so attacks ⁠could ​potentially impact Russia's financial stability.

The European Union imposed sanctions on Ozon and Wildberries' financial units on July 24. Ozon said its unit does not operate outside Russia and does not have any overseas assets. Moscow-listed Ozon does not disclose the names of its foreign investors. Russian private equity fund ⁠AFK Sistema, which has assets in telecoms, agriculture and healthcare, is known to own about a third of its shares.

Norway's sovereign wealth fund, the world's ⁠largest, said that it owned shares in ⁠Ozon as of December 2025. Before the war in Ukraine, the company, which grew from an online bookstore, counted some of the world's leading international funds, including BlackRock, among its investors and had its depositary receipts listed on Nasdaq ‌until 2023.

BlackRock said ‌in 2023 that it did not hold any Ozon shares.