Twitter gets into election mood as parties intensify social media campaigns

With three days left before the country goes to 2019 Lok Sabha elections, the hashtag battle has begun on social media with the BJP and rival Congress slugging it out on twitter. With Congress tweeting its campaign, #AbHogaNYAY trended for over three hours on Sunday closely followed by #IsBaarPhirModi, which within a short time became the top tending trend on the microblogging site, according to Twitter statistics.

The hashtag #AbHogaNYAY was used by the Congress supporters while #IsBaarPhirModi was used by BJP followers. As the day progressed the trending hashtags kept going up and down but the two trends remained in the top five, each close on the other's heels according to trends24.in

The Congress on Sunday unveiled its campaign song as well as election campaigning tagline, 'Ab Hoga NYAY'. The campaign song highlights, the party's proposed minimum income guarantee scheme, titled 'NYAY'. "Poverty will be struck, we will fulfil the dream. In Congress rule, the poor will be empowered. #AbHogaNYAY," Congress posted.

On the same day, Union Finance Minister and BJP leader Arun Jaitley said the BJP's main campaign theme for general elections will be 'Phir Ek Baar Modi Sarkar'. At a press conference to release BJP's campaign song, Jaitley said: "The first theme of our campaign will be 'Kaam Karne Waali Sarkaar' (24x7 govt)... Our second theme will be 'Imaandar Sarkaar' (Govt with a vision for the future)...Our third theme will be 'Bade Faisle Lene Waali Sarkaar' (Decisive Leader...security etc.)"

The much-awaited seven-phase elections in the country are slated to begin on April 11 and will go on till May 19. Counting of votes will be held on May 23.

(With inputs from agencies.)