YouTube Shopping Affiliate Programme Expands Revenue Channels for Indian Creators

YouTube is launching its Shopping affiliate programme in India. This initiative allows creators to tag products in their content and earn commissions when viewers buy these items. Initially partnering with Flipkart and Myntra, this move seeks to deepen creator-audience connections and enhance monetization options.

YouTube has expanded its reach in India with the launch of the YouTube Shopping affiliate programme. This initiative will enable eligible creators to tag products in their content, thus opening new revenue streams by earning commissions on viewer purchases from retailer platforms.

Announced to begin with partners like Flipkart and Myntra, the programme aims to leverage the Indian market's status as a global contributor to the creator economy. YouTube's Travis Katz highlighted the innovative ways this programme connects creators, viewers, and brands.

With over 30 billion hours of shopping-related content watched in 2023, YouTube Shopping's success underlines its potential. This programme complements existing monetization tools and reinforces YouTube's commitment to enhancing creator-audience engagement and revenue opportunities.

(With inputs from agencies.)