Godrej Targets Sweeping 50% Growth with Smart Air Conditioners

Godrej Enterprises Group aims for a 50% sales surge in air conditioners in the next fiscal year, propelled by strong demand and new product innovations. The company is expanding its AC range, emphasizing smart technology, and expects significant growth in both consumer and commercial segments, despite a high market base.

Godrej Enterprises Group is forecasting a significant 50% increase in air conditioner sales in the coming fiscal year, driven by sustained demand and innovative product offerings. The announcement was made by a top executive on Tuesday.

The company anticipates a robust market expansion of 30-35% industry-wide, despite a high growth base from the previous year. To capitalize on this, Godrej has diversified its portfolio, introducing premium smart ACs featuring advanced AI and IoT capabilities, as well as venturing into the commercial AC sector with new product lines.

With preparations for increased demand during early summer, Godrej is confident in achieving its growth projections, particularly with new models featuring cutting-edge technology and unique designs, starting at Rs 42,900 and available nationwide.

(With inputs from agencies.)