DREAME Unveils 'Whole-Home Smart Living' Strategy in Vietnam

DREAME, a leading global tech brand, has launched its 'Whole-Home Smart Living' strategy in Vietnam, expanding into core home appliances like refrigerators and laundry. With a strong market presence, DREAME aims to enhance household living quality and establish Vietnam as a strategic hub for Southeast Asia.

DREAME, a prominent global high-end technology brand, has officially introduced its 'Whole-Home Smart Living' initiative in Vietnam, marked by a channel conference held on December 16 in Hanoi. This strategic shift sees DREAME moving beyond its dominance in cleaning devices to include essential home appliance categories such as refrigerators and laundry systems.

Founded in 2017, DREAME has rapidly ascended in the technology sector with innovations in high-speed digital motors and smart algorithms, serving millions of households across over 100 countries. The company's vision is to liberate users from mundane tasks, allowing more personal time devoted to leisure and self-care.

By entering the home appliance market in Vietnam, DREAME is positioning the country as a key strategic location for its operations in Southeast Asia. The brand plans to expand its local influence by investing in R&D, manufacturing collaborations, and service networks, aspiring to build a connected and future-ready home appliance ecosystem.

(With inputs from agencies.)