Bikanervala Foods Ltd Absorbs Milk Price Hike: No Increase in Sweet Prices

Bikanervala Foods Ltd has decided not to increase the prices of its sweets despite an increase in milk prices by suppliers Amul and Mother Dairy. The company plans to absorb the higher costs while monitoring price sensitivity and competitive dynamics.

Bikanervala Foods Ltd announced that it will not increase the prices of its sweets despite the recent hike in milk prices by leading suppliers Amul and Mother Dairy. Starting Monday, both suppliers raised liquid milk prices by Rs 2 per litre.

Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt Ltd, pointed out that the milk price surge could impact consumers and small sweet shop owners, potentially leading to higher prices for milk-related products. However, the demand for 'mithai' and other milk-based products is not expected to decline significantly.

Aggarwal stated, 'We are absorbing the increased cost of milk and have no immediate plans to pass it on to our consumers. We are balancing consumer price sensitivity with price elasticity and competitive dynamics. While we aim to maintain a steady volume momentum, we may need to consider adjusting the prices of our products in the future if this scenario persists.'

Bikanervala Foods is one of the leading players in sweets and snacks products.