Union Minister Goyal Advocates for Fair Play in E-Commerce

Union Commerce Minister Piyush Goyal expressed concerns about predatory pricing by e-commerce giants, emphasizing the need for fair conduct and regulation. Goyal stressed that small businesses should have a chance to compete fairly and warned against the negative impacts of algorithmic consumer manipulation.

Union Commerce Minister Piyush Goyal has raised concerns over the conduct of e-commerce giants, emphasizing the importance of fair play and honesty in the industry.

Addressing reporters, Goyal reiterated that India is not against online platforms but insisted that businesses must follow the law in both letter and spirit. Small businesses should be allowed to compete fairly, he argued.

The Minister also voiced worries about the influence of algorithms on consumer preferences and warned against the social disruption caused by predatory pricing. He confirmed the government's intention to finalize a new e-commerce policy soon.