Dabur Expands Ayurvedic Portfolio with Sesa Care Acquisition

Dabur has announced its acquisition of Sesa Care, enhancing its presence in the ayurvedic hair oil market. With a Rs 315-325 crore enterprise value, Dabur secures a 51% stake from True North. The merger will bolster its portfolio, leveraging substantial synergies and expanding distribution networks.

Dabur, a leader in FMCG and Ayurvedic products, has announced the acquisition of Sesa Care for Rs 315-325 crore. This move enhances Dabur’s presence in the Rs 900 crore ayurvedic hair oil market, according to a regulatory filing made by the company.

Under the agreement, Dabur will acquire a 51% stake in Sesa Care from True North, a private equity fund, for Rs 12 crore at face value. The remaining 49% shares are to be decided via a share swap based on valuation reports at the time of merger filing.

This acquisition aligns with Dabur’s long-term strategy to enhance its portfolio and explore new growth avenues, stated Dabur CEO Mohit Malhotra. Sesa Care, a significant player in the ayurvedic hair oil sector, will strengthen Dabur's current hair care offerings while tapping into synergies across distribution and international markets.