Odisha's Agricultural & Seafood Surge: Global Markets Await

The Highland Group and Lulu Group have signed an MoU to promote Odisha's seafood and agricultural products internationally. The agreement, formalized at Gulfood 2025, aims to position Odisha as a global trade powerhouse, enhancing economic growth and international consumer reach with the state's premium produce.

In a significant development for the Indian state of Odisha, Highland Group has formalized a partnership with the retail behemoth Lulu Group to ensure Odisha's premium seafood and agricultural products reach global markets.

The Memorandum of Understanding was signed at the Gulfood 2025 event in Dubai, setting a platform for Highland Group to leverage Lulu's extensive network of 257 hypermarkets, reaching over 650,000 daily shoppers across the GCC and the Middle East.

This strategic alliance is not merely a business transaction. It represents a commitment to transforming Odisha's economic landscape, as highlighted by leaders from both Highland and Lulu Groups, empowering local farmers and entwining Odisha's cultural essence with the global food supply chain.

(With inputs from agencies.)