Lamborghini's Resilient Drive: Navigating India's Luxury Auto Market in 2025

Lamborghini's sales in India saw a slight decline to 111 units in 2025 from 113 in the previous year. Despite challenges, the brand excelled globally with strong SUV sales and strategic market alignment, delivering 10,747 units worldwide. The company continued to thrive in key markets, showcasing adaptability and resilience.

Italian super-luxury automaker Automobili Lamborghini reported a slight decline in its Indian sales for 2025, with 111 units sold compared to 113 units in 2024. Globally, the company delivered an impressive 10,747 units, showcasing its brand resilience and strong market presence.

Despite a challenging luxury automotive landscape, Lamborghini's performance was bolstered by a 17 percent growth in the super SUV segment, highlighting the increasing demand in India for its versatile SUV lineup. This success aligns with the brand's hybridisation strategy and evolving consumer preferences, reinforcing its market position with nearly 800 Lamborghini vehicles on Indian roads.

Stephan Winkelmann, Chairman and CEO, expressed pride in navigating the complex market conditions, crediting strategic decision-making and market interpretation for the brand's achievements. Across global regions, Lamborghini's performance remained strong, with the EMEA region leading sales, followed by the Americas and the Asia Pacific.