Hershey Reverts to Classic Recipes Amid Reese's Controversy

Hershey plans to return to classic recipes for Reese's products by 2027 after facing criticism from Brad Reese, the grandson of Reese's founder, regarding ingredient changes. Hershey aims to enhance product quality, invest in research, and adapt to evolving consumer preferences, despite pressures like high cocoa prices.

On Wednesday, Hershey announced a major shift back to classic recipes for all Reese's products, responding to criticism over ingredient changes. This move follows comments from Brad Reese, the grandson of Reese's founder, who questioned the brand's direction.

Reese's critique centered on the use of cheaper ingredients, a departure from the traditional milk and dark chocolate used in Reese's Peanut Butter Cups. By 2027, the company aims to use the classic ingredients across all products, including seasonal items like mini Easter eggs.

Amid changing consumer preferences and high cocoa prices, Hershey plans to enhance its sweets portfolio, transition to natural colors, and improve the creaminess of Kit-Kat bars. The company also intends to boost research and development funding by 25% next year.

(With inputs from agencies.)