Myntra Fashion Upgrade enters Limca Book of Records-2019
- Country:
- India
Myntra, the country’s leading destination for fashion and lifestyle has entered the Limca Book of Records – 2019, for undertaking the largest ever collection drive of less frequently used clothes and footwear from shoppers across the nation. This project was part of the hugely popular biannual sale property, ‘Myntra Fashion Upgrade’, that allowed shoppers to exchange such items, against points that they could use to buy new clothes.
‘Myntra Fashion Upgrade’ encouraged shoppers to give back to the society, while also allowing them to upgrade their wardrobes to the latest in fashion. 4,73,690 units of clothes and footwear were collected during the second edition of the sale held in April, 2018, hugely surpassing the previous record of 2,93,623 units. Myntra associated with the voluntary organization Goonj, which has been channelizing urban surplus material to rural India as a powerful development resource for over 2 decades; and has helped make this initiative one of the largest ever collection and distribution drives.
The property ‘Myntra Fashion Upgrade’, allows shoppers to give away extra clothes, footwear, home furnishings, and more against redeemable points that can be used to shop and ‘upgrade’ their wardrobes.
(With inputs from agencies.)
- READ MORE ON:
- Shoppers World
- Shoppers Stop
- Shoppers Value Foods
- Uniform Destination
- Destination Moon
- Destination management
- Bengaluru Bulls
- Bengaluru FC
- VR Bengaluru
- Business Insider
- Business card
- Small business
- Government of Karnataka
- Karnataka Bank
- Vijaya Karnataka
- The Nation
- First Nations
- United Nations
- Organization XIII
- Nonprofit organization
ALSO READ
Hong Kong holds Rugby Sevens as international visitors return
Liquor worth Rs 98.52 crore seized in Karnataka's Chamarajanagar LS constituency
Gaza war: countries selling Israel weapons are violating international law – legal expert
Modi govt was 'dragged into' providing free COVID-19 vaccinations by oppn: Cong
UAE: National Aquarium Abu Dhabi houses two African manatees