Zee's OTT platform to offer better ad measurability

To better measure viewer interest in the ads on its platform and to ensure more advertising transparency, streaming platform Zee5 has integrated with Moat and Nielsen Digital Ad ratings to offer measurable results to its advertisers. Zee5 is the over-the-top platform of the Subash Chandra-led Zee Entertainment.

Through this integration, the platform will now offer third-party measurable and result-oriented campaigns to its advertisers, the company said in a statement Monday. "With over 56.3 million monthly active users, we drive the highest traffic across audiences, languages and regions.

Through this integration with Moat and Nielsen, we will be able to showcase our content leadership in specific sectors," Zee5 chief revenue officer Taranjeet Singh said. The association will help it deliver more accountability to its advertising brands/partners on, he added.

Zee5 has a content library of 3,500 films, over 500 TV shows, over 4,000 music videos, over 35 theatre plays and over 90 live television channels across 12 languages.