Kitchen Towel Market Research Report, Size, Share, Trends and Forecast to 2024

A kitchen towel is a multi-functional product which is used for a wide range of purposes including drying hands and cleaning knives, dishes, cutting boards and other kitchen items. It is generally manufactured using cotton and assists in drawing out and absorbing moisture through direct contact and can withstanding repeated washing and usage.

The market of kitchen towels is estimated to reach US$ 18.6 Billion by 2014. As per the latest report by IMARC Group, titled "Global Kitchen Towel Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024", the global kitchen towel market size reached US$ 13.1 Billion in 2018. A kitchen towel is a multi-functional product which is used for a wide range of purposes including drying hands and cleaning knives, dishes, cutting boards and other kitchen items. It is generally manufactured using cotton and assists in drawing out and absorbing moisture through direct contact and can withstanding repeated washing and usage. Apart from this, it is also used for holding hot bowls, plates and dishes while serving.

Kitchen Towel Trends

On account of the rapid urbanization, inflating income levels and the improving standards of living, consumers across the globe are spending on home care products like kitchen towels, which is strengthening the growth of the market. Moreover, manufacturers are introducing a vast range of hand-knitted and crochet towels for aesthetic purposes. They are also developing kitchen towels by employing advanced technologies like Through Air Dried (TAD) that offers more absorbent and softer kitchen towels when compared with towels that are produced using the traditional Light Dry Crepe (LDC) technology. Additionally, as origami non-woven kitchen towels are very efficient in cleaning wet surfaces and can be washed easily, they are gaining immense popularity among consumers. Owing to these factors, the market is projected to reach a value of US$ 18.6 Billion by 2024, expanding at a CAGR of nearly 6% during 2019-2024.

Kitchen Towel Market Outlook

Based on product type, the market has been segmented into cloth-based and paper-based. Presently, cloth-based kitchen towels represent the most popular product type across the globe. The market has been segregated on the basis of end-use into the commercial and residential sectors. Amongst these, the commercial sector is the leading end-use segment, holding the largest market share. On the basis of distribution channels, supermarkets and hypermarkets account for the majority of the overall kitchen towel sales. Other major distribution channels are convenience stores, speciality stores, online and others. Region-wise, North America enjoys the leading position in the global kitchen towel market. Other major regions include Europe, Asia Pacific, Latin America, and the Middle East and Africa. The competitive landscape of the market has also been examined with some of the key players being Kimberly-Clark, P&G, Koch Industries, Renova, Wausau, Accrol, Aldar Tissues, Rodriquez, Towel Depot and Wepa.