Honoring Legends: Push 360's 'Where Legends Meet Across Time' Tops Luerzer's Archive

The Kerala-based agency Push 360's campaign 'Where Legends Meet Across Time' was recognized as the top campaign by Luerzer's Archive. The campaign, designed for Malayala Manorama's Hortus festival, creatively portrayed a surreal meeting between cultural icons Vincent van Gogh and Vaikom Muhammad Basheer.

In a remarkable achievement for the Kerala-based branding agency Push 360, the campaign 'Where Legends Meet Across Time' was hailed as the top campaign by Luerzer's Archive. This campaign was created for Hortus, the art and literature festival launched by Malayala Manorama in 2024.

The campaign, masterminded by Chief Creative Director Jayaprakash (JePi), depicted an imaginative encounter between cultural legends Vincent van Gogh and Vaikom Muhammad Basheer on the scenic shores of Kozhikode. The campaign resonated with the festival's essence of timeless dialogue and artistic exchange.

Luerzer's Archive, a global leader in recognizing advertising creativity, commended the campaign's artistic value and innovative concept. Push 360's CMD, V. A. Shrikumar, expressed pride over the recognition, emphasizing their focus on transformative branding and strategic ideation. The Hortus festival itself is inspired by the 'Hortus Malabaricus', celebrating creativity across various disciplines.

(With inputs from agencies.)