HDBFS Scoops 'Marketing Campaign of the Year' at The Great Indian BFSI Awards

HDB Financial Services has been awarded 'Marketing Campaign of the Year 2025' at The Great Indian BFSI Awards for its impactful campaign 'Jeet Pakki' during the Pro Kabaddi League. The campaign, resonating with aspirations across India, showcased HDBFS's commitment to empowering individuals through strategic financial support.

Mumbai, Maharashtra: HDB Financial Services (HDBFS) has secured the esteemed 'The Great Indian BFSI Award' for 'Marketing Campaign of the Year 2025' recognizing their compelling 'Jeet Pakki' campaign tied to the Pro Kabaddi League.

The campaign resonated deeply with India's aspirational sentiment, echoing HDBFS's mission to rally individuals towards their goals with robust financial solutions. Leveraging the spirit of 'Jeet Pakki', the initiative became more than a marketing strategy; it emerged as a cultural movement and commitment.

Mr. Anand Bhatia, Chief Data and Analytics Officer at HDBFS, highlighted their gratitude for the accolade, emphasizing 'Jeet Pakki' as a driving promise to customers and a testament to collective ambitions. The campaign implemented multi-platform engagement and offered tangible financial pathways for consumers, fueling progression and dreams across the nation.

(With inputs from agencies.)