Tune In for F1 Thrills: Sting's Sonic Challenge

Sting® Energy has launched the ‘#F1SoundsLikeSting’ challenge, offering fans a chance to attend a Formula 1® race by spotting the iconic 'Stinggg' sound online. The campaign elevates the brand's engagement through immersive marketing, reflecting its partnership with Formula 1.

In an innovative blend of film, culture, and excitement, Sting® Energy has upped the ante with its '#F1SoundsLikeSting' challenge. The contest offers fans a unique opportunity to win an exclusive Formula 1® experience, taking Sting® beyond being just an energy drink.

PepsiCo India's high-powered energy brand launched the campaign on their Instagram page, urging fans to catch the famous 'Stinggg' sound across digital and advertisement platforms. This initiative transforms the drink into a cultural icon and increases its resonance among enthusiasts nationwide.

The challenge, spearheaded by Ankit Agarwal, Director of Energy at PepsiCo India, represents a strategic shift toward experience-led marketing, tapping into the youth's passion for adrenaline-driven events. Participants have until mid-July to join the excitement for a chance to win an unforgettable F1 Grand Prix journey, with winners set to be announced by August 2025.

(With inputs from agencies.)