A New Era: The Merger of Giants in India's Entertainment and Sports Industry

India's entertainment and sports sectors witness a major transformation as Pavna Sports Ventures, Kri Entertainment, OST, and IQW merge to form Pavna Sports & Entertainment Pvt. Ltd. This alliance aims to create a unified ecosystem integrating sports, entertainment, and hospitality, with ambitious plans for global expansion.

In a monumental shift for India's entertainment and sports industry, four significant players have come together to form Pavna Sports & Entertainment Pvt. Ltd. This strategic alliance encompasses Pavna Sports Ventures, Kri Entertainment, On Stage Talents (OST), and Weddings by IQ (IQW), creating a unified ecosystem that integrates sports, entertainment, live experiences, and hospitality.

Swapnil Jain, Managing Director, expressed the merger as a celebration of collaboration and shared ambition, aiming to unite creativity and performance across industries. The merger draws on the strengths of all partners: Pavna Sports Ventures' expertise in sports management, Kri's talent management prowess, OST's creative depth, and IQW's excellence in luxury events.

The new entity, headquartered in Mumbai, is set to expand across India and the Middle East, developing a diverse portfolio of live entertainment formats, sports leagues, and destination events. With plans for a Pan-India concert series and a global sports league, the company aims to showcase Indian talent on a global stage, blending creativity with commercial scalability.

(With inputs from agencies.)