Thums Up Transforms Indian Airports with ICC Trophy Experience

Thums Up, a prominent Indian cola brand by Coca-Cola India, is amplifying cricket fever by showcasing the ICC T20 Men's World Cup Trophy at India's busiest airports. In collaboration with Delhi and Adani Airports, the initiative connects with millions of travelers, blending transit with national pride through immersive fan experiences.

Thums Up, India's leading cola brand under Coca-Cola India, is set to electrify cricket fans by bringing the ICC T20 Men's World Cup Trophy experience to life at major airports. By partnering with Delhi Airport and Adani Airports, Thums Up transforms these transport hubs into vibrant arenas of cricket fandom.

Launching on January 15 at Sardar Vallabhbhai Patel International Airport in Ahmedabad, the initiative moves to Indira Gandhi International Airport in Delhi on January 16, and reaches Chhatrapati Shivaji Maharaj International Airport in Mumbai on January 17. With displays open daily from 6 am to 8 pm, the event features immersive photo zones and LED murals to captivate cricket enthusiasts.

Reflecting its strong bond with cricket, Thums Up creates shared experiences through significant sporting events. This initiative underlines the brand's commitment, as highlighted by Abhishek Gupta, Chief Customer Officer, to blending fan engagement with everyday journeys. Arun Bansal, CEO of Adani Airports, echoes excitement in enhancing travel experiences with national sporting pride.

(With inputs from agencies.)